Finding a Quality Copywriter
If you'd like to generate an income online, you're going to have to have a site. If you would like that website to be profitable, it has to be written really well. Unless you're good at copywriting already it's smart to hire someone who is experienced to compose the text on your site. An effective copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Evidently, however, not every copywriter is as effective as the next one. Some of them are really gifted. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is easy. Here is how you can tell the good from the bad.
Does the writer have his or her own site? Any copywriter who is itnerested to compose web copy must have a site that features their biography, a resume, a couple of samples and anything else they want to share. If they don't have a web site of their own, how will they be able to help you with your own website? Observe the copy on their web site also. If it is full of errors this is not a good sign.
Do you react well while you read the text on the copywriter's web site? This is more involved than merely noticing grammar and spelling errors. Does the Discover More web copy move you to experience any kind of emotional reaction? Does the copy prompt you to like him or her? Does it make you want to follow up and discover more about the copywriter? Does the web site copy make you feel like you need to hire the writer immediately? Does it make you want to run the other way? Does the website copy cause you to feel mad? These are all important reactions and you must listen to them.
Do a bit more inquiry on the copywriter. Look for reviews for the writer on third-party websites and forums. It's highly likely that the only reviews you will come across on the writer's website are going to be positive. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews deserve special attention. You should also ask the writer to give you several references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is important to actually read any samples furnished to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially vital if the copywriter is claiming to be an expert in a field. When the writing feels like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look published here beyond the copywriter for information regarding his/her reputation and character.